No clothing item has had a greater stranglehold on former private school boys and stay-at-home mums than the puffer jacket.
The puffer jacket was created in the 1930s to help humans survive extremely cold weather conditions, and flashforward to 2023 and Aussies are just wearing them to the pub.
The jacket that makes everyone look a bit like a marshmallow has become an iconic staple. You have to admire the confidence of anyone getting ready to leave the house taking a look at themselves and going, “I’m going to add some puff to this”.
Both women and men have embraced the puffer jacket.
You’ll see your inner city mum rocking one, paired with $100 Lululemon tights. You’ll also see a middle-aged man wearing one at 6am when he has to take the family dog for a walk.
The puffer jacket has cut through and transcends subcultures and generations.
The demand is so great that any retailer worth their salt now has a version, from Aldi to Kathmandu.
Popular Instagram account, The Aussie Corporate has decided to create chaos by boldly ranking Australia’s puffer jackets, and it isn’t holding back.
The private school boys are absolutely shaking in their R.M Williams Boots over the brutal ranking system. So who are the winners?
According to the ranker, the Patagonia is the most iconic and original puffer jacket. So, if you’re going to splurge, that is where your money should go.
Canada Goose, Moncler, and Brunello Cucinelli all came out on top and were dubbed luxury puffer jackets.
R.M Williams, Gant and Arc'teryx also managed to snag a top title. So far, so good.
But just wait until you see what brands didn’t get a big thumbs up.
North Face, Gazman, Ralph Lauren, Uniqlo, and Lululemon were only ranked mid – pretty harsh.
Columbia, Kathmandu and Macpac ranked low. Yes, Kathmandu was ranked low – a puffer from there will cost you upwards of $200.
And Aldi’s version was told to get in the bin.
As you can imagine, plenty of Aussies weren’t too happy with the rankings, and they jumped straight to the comment section to air their concerns.
“Kathmandu should be higher than Uniqlo,” someone argued.
“RM Williams is about as Top as a 6-cylinder Holden Kingswood,” someone cracked.
“Kathmandu is getting a bad rep out here,” another added.
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“Arc'teryx for the win. Moncler for people with money that cannot ski for toffee,” another wrote.
“This list does me a big concern. All the highly rated are polyester stuffed. Im sweating just looking at them,” someone quipped.
“The content we didn’t know we needed,” another added.
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